Search engine optimization : Method of Working
Optimization of your website for a high ranking in the search engines consists of seven steps.
1. Keyword analysis
In consultation with you, we will make an inventory of key words that could be typed in by potential visitors of your website. In many cases, the geographical location of your company is important and that is why we often add names of surrounding places. We have to take spelling errors into account as well because research has shown that many words are spelled wrong when entered into search engines (for instance next to “occasion” also the word “occassion”).
2. Analysis of the competition: what is the rating of your competitors in the search engines?
If websites of similar companies have a high ranking, then we look at the following subjects in a search engine such as Google:
- Which links are mentioned on the website and is it possible to put these links on your website as well (for instance of a trade organisation or common supplier).
- Which key words are used?
3. Current situation: what is the rating of your website at this moment (in case of an adaptation on already existing websites)
Before we are going to optimize and register in search engines (step 4, 5 and 6), we would like to know what the rating of your website is at this moment. For this purpose, a logger should be installed which is included in most hosting packages. If your hosting package or provider does not contain such a logger, we could install one for you. After consultation with you, we will also check which texts and links could be relevant to achieve a high(er) score and which possibilities exist to add these.
4. Optimization of your website for high ranking in the search engines
A part of the optimization is the adaptation of the source codes and meta-tags of the pages of your website. It is true that a number of search engines such as Google hardly ever use these meta-tags anymore, but it might be advisable for the search engines that still use them. Furthermore, we need the source codes of your website for the optimization. You could grant us access to your FTP data or send us the website. It is also possible to upload your site on our server. In that case, we will grant you access to our FTP data. After optimization, your site should be downloaded first before adaptations are implemented on the site. If this is not executed in this way, chances are that the old version is put on the Internet again.
- Registration in search engines and directories
After optimization, we will register your website onto the most important search engines, directories and link lists. This is performed manually and the procedure is different for each registration. In addition to this, we will register your website via special software to several small search engines and directories.
- Linking strategy: useful links to your website
The implementation of a linking strategy is time-consuming and its effect can only be measured after a few months. However, this step is very important in order to achieve a good page rank which is used by many search engines to indicate the importance of your site. The combination of a well optimized website and a high page rank usually results in a high position in the search engines. Linking strategy consists of selecting websites that might be useful to put a link to your website on. Subsequently, we take this selection a step further by making a request to the webmasters involved to place this link on the website.
- Having a top ranking and remaining on top: how to maintain your high ranking in the search engines
Search engines adapt their criteria regularly, as a result of which websites could drop in ranking. In order to monitor this and adapt the website if so desired, you could enter into a search engine maintenance contract with De Webmakers. Every three months, you will receive an elaborate report with your positions within the search engines.
Price indication
Optimizing your website in order to attain high ranking in search engines is an investment of which you will recover the costs soon enough. This Search Engine Optimization or SEO could be implemented on different levels. The costs for an optimization with a top 20 guarantee at Google will cost you minimally Euro 2,300 excluding VAT. The price is mainly dependent on the existing competition and the amount of key words with which you would you like to attain a high ranking. Other prices are available on request because they are linked to your wishes and the condition of your current website (in case of optimization of your already existing website). If you let De Webmakers create your website, we already implement a search engine-friendly approach during the design of the website so that optimization can be implemented faster.
